In case you have been living in a bubble for the last several months, Frozen is Disney's latest and greatest movie. It exceeded all box office predictions and has become a beloved film. According to a May 6, 2014 article in the Washington Post, Frozen helped increase Disney's profit 27% from sales generated by products, dvds, etc! Frozen is the highest-grossing animated film in history, and has brought in $770 million in global revenue. The benefits of the brand are just beginning to be felt across the other business lines, according to chief executive Bob Iger. One benefit is our trip. Piggy-backing on the sold out brand new 2014 tours of Scotland based on the Movie Brave, Adventures by Disney created a Frozen inspired Norway tour for 2014 after their tour book was released. To let people know about the new offering, several sweepstakes were held. We won one of them!
Frozen is based on the Hans Christen Anderson classic, "The Snow Queen", but with a decidedly Disney twist and feel. To read more about the film visit http://en.wikipedia.org/wiki/Frozen_(2013_film) and watch the Official Disney Trailer posted on this page. |